Content & strategy
Your goals become my goals, as I share my skills and experience to help you succeed.
Dreams take flight
DREAMS TAKE FLIGHT is an Air Canada charity that brings children to Disney theme parks. This one-day adventure changes lives for special kids. I found an amazing man who had been part of it, got to know him and told his story. When the video airs at fundraising galas, you can hear a pin drop. Inspired donors sign cheques, so more children can have their dreams come true.
Fire hydrants tapped for fresh drinking water
A new program for vulnerable Edmontonians needed publicity. We told a personal story, posted it as a blog and Tweeted out the link to drive interest and coverage.
Leadership
At work, bosses do the talking, but most never do it well. I wrote a workbook for managers. It’s a step-by-step guide that starts with day one and moves through the cycle. We staged a leadership forum. ASK, LISTEN, GIVE was the popular party favour managers took home.
Easy reading
Turning on lights is simple, but buying energy is confusing. I helped an energy company explain the baffling process. I can turn science into easy-to-read ideas for your customers.
Storytelling
The heart institute would be Canada’s most advanced. Meeting with the chief cardiac surgeon, I learned a new patient from B.C. was recovering from a transplant. We immediately arranged an interview, which became a news story and a feature in the institute’s own publications. The patient’s wife had called 9-1-1. Tests showed a massive heart attack. A helicopter flew him from Victoria to Vancouver and then Edmonton. A call came from Eastern Canada. A donor heart was on its way.
Marketing
A hospital had patients living in small towns and on farms. New equipment made it possible to offer care remotely. But rural doctors and their patients weren’t interested. We created the BEAM brand and told true stories that changed minds. BEAM won a national award and became the subject of a PhD thesis in communication.
Readable reports
I create annual reports that tell your story. You’re legally required to publish numbers and facts. It’s just as important to show what you do for people
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